Keeping the Alfisti Engaged
I’ve been a car enthusiast my entire life. So my time as the North American Creative Lead for Alfa Romeo Social Media never once felt like a job. From Monterey Car Week to the Canadian Grand Prix, my goal was to showcase and celebrate the Alfa Romeo lifestyle in all its thrilling forms.
Alfa Romeo X
Monterey Car Week
Cross-Channel Content
I knew I had a real opportunity when Alfa Romeo asked me to help capture the first North American images of their all-new Tonale SUV.
So we went all out. U-Crane Camera Cars, Drones—heck, we even rented Kenya Barris’ West Hollywood mansion.
The content we captured was used to promote Alfa Romeo’s entire fleet across web, TV, social media and more.
Alfa Romeo Formula 1 Team
Organic Social Content
