Amanda Batula Breaks Up With Her Old Couch
Most people stay in bad relationships longer than they should. Including the one with their couch. So Lovesac partnered with Summer House star, Amanda Batula, just as the internet was watching her navigate a very public divorce from Kyle Cooke.
Three weeks after her announcement, she teased that she’d already found a new lifelong partner. Speculation exploded. The twist? She wasn’t talking about a person…she was talking about her couch.
The Teaser
On February 10, Amanda posted a cryptic story to Instagram and TikTok about finding her "lifelong fit." Within 48 hours, speculation had exploded among fans and followers.
The Reveal
On February 12, Amanda and Lovesac dropped a collaborative post revealing the truth: she was breaking up with her old couch and committing to a Lovesac couch.
The bait-and-switch stunt was covered by dozens of outlets, garnering 158.7MM+ impressions in less than 24 hours.
The Hotline
To sweeten the pot, Lovesac and Amanda launched the Lovesac [Sit]uationship Hotline. Call Amanda, tell her why youre ending things with your old couch, and you could win a new Lovesac.
In total, we received over 1600 calls from across the country.
