Are You Faster than an F1 Driver?

I’ve been a Formula 1 fan since 2013 (yes, that IS before “Drive to Survive” premiered on Netflix). So when I learned I had 4 hours in a downtown-Montreal conference room with both Alfa Romeo Formula 1 drivers—I called in every favor I had to make something cool.

Under my direction, my team created two original Instagram filters that pit our fans directly against our drivers in a series of reaction-time games. Then, we filmed some promos for our social channels.