Launching the Ram TRX
When Ram Trucks launch their 702-horsepower TRX—the most powerful truck in the history of trucks—I helped them spread the word across site, social and CRM. If you don’t like it, you probably drive a less-powerful Ford Raptor.
Social
Cross-Platform Video
Fun content pieces that go Behind the Badge to show what sets TRX above the rest.
2022 Site Update
For TRX’s second model year, I wanted to introduce an aggressive tone that matched the vehicle’s performance. This is the result.
